I just read a blog about Twitter and the challenges of leveraging the social networking phenom for business. (Click to read.)

I found this article interesting. It put into words what I’ve been unable to express. I’ve been grappling with how to use Twitter appropriately and effectively in the business community. But I keep coming back to the question, what does Fandotech have to say daily that will bring value to our followers? Turns out, according to this article, that’s the right question. On the other hand, would it be more effective to have my sales team tweet?

Having their finger on the pulse of the marketplace, and the needs of our clients, puts our sales team in a much better position to tweet more effectively and more frequently. Where as Fandotech would only need to tweet about very deliberate and specific events, such as maintence windows, network updates, status alerts, and product releases. This would be especially useful in the case of a network down catastrophe where only our cell phones could potentially link us to our clients. These instances would be rare, but I could see how Twitter could serve an invaluable service.

The article signs off with the following words of wisdom, “…remember that success is found online when you provide value to others.” I’m definitely interested in hearing how others are leveraging Twitter in the business community and/or personally to stay connected. Creative ideas for bringing value to our clients through our communications with them is alway appreciated!

Gillian Kenny